Unite the blues community in Bruce County and neighbouring regions and

give it a central voice.

Expand the overall awareness of the blues, its history, its present and its future in the general population.

Expose our youth, and those who educate our youth, to the blues art form through Blues In Schools programs and similar educational opportunities in our schools.

Support blues artists in Canada and internationally by producing blues events, and to support other groups, organizations and blues societies who do likewise and to assist deserving blues musicians in Canada and internationally.

Create an exciting social setting for blues lovers to meet and in doing so raise money for deserving local charities of all causes and other charities which actively assist deserving blues artists who are in need.